What my wine blog is teaching me about digital media: Part 1 – Localism

I have a wine blog.

Yes, in addition to being a public media nerd, I’m also a wine nerd. I go to at least a couple of tastings a week, I hang out with sommeliers, I sniff, I swirl, the whole bit.

Last year, under pressure from – and with the encouragement of – a small group of wine enthusiast friends, I started the blog.

It was called My Wine Blog. (Scribbles & Scruples is the only clever blog name I will ever dream up.)