Two local reporters from a small organization launch successful podcasts, garnering national attention and bolstering fundraising. Sounds fabulous, right? Except for this: Those two reporters make up about half their organization’s full time reporting staff.
The organization looked around one day and realized it had almost no reporting capacity left.
For more than five years, I’ve been warning public media stations about the dangers of starting podcasts without properly resourcing them, robbing their already understaffed newsrooms in the process. The trend has continued nonetheless, and it’s not likely to abate, given last month’s announcement that NPR is partnering with Apple and Spotify to offer paid podcast subscriptions.
The model could benefit local member stations too, though I’d be shocked if the revenue were enough to allow most station podcasts to be self-sustaining. Whether or not the potential money is worth chasing, though, more and more stations believe the potential audiences are. So I’d be shocked if stations didn’t continue to raid their newsrooms to feed their podcast ambitions.
The proliferation of station-produced podcasts may well be an inevitability. Local news coverage may well be the casualty. And in some cases, that might actually be ok.Continue reading “Podcasts vs Local News: An Either-Or Proposition?”