I just got back from a two-hour hurricane supply run, as we Floridians watch Hurricane Irma’s slow march towards our state.
In this brief lull between Harvey and Irma, I’m reminded of the many clients and trainees over the years whom I’ve encouraged to make a plan for covering disasters and other breaking news. I can think of only one or maybe two that have actually done it.
Of all the barriers to crisis coverage planning, the one I hear most often is, “Where do I find the time?”
You won’t find the time. You have to make it.