A little over a year ago, I voiced serious concerns about the ever-increasing demands on journalists to be multi-platform – to create more content for more types of media and to promote that content on all types of social platforms.
I argued that this push for content volume, driven by a panicked rush by news organizations to grasp at every bright shiny digital object, had caused a collective loss of focus on basic reporting and real journalism.
Somewhere along the way, we got so worried about the “content” a reporter can “create” that we forgot about the need to tell meaningful stories. We got so excited about re-Tweets and Facebook likes and web hits that we lost focus on our mission to inform and enlighten.
I also argued that news organizations were demanding too much of their journalists, to the detriment of the content itself.
When you have to file for three major platforms and “engage” on whatever social media are en vogue at the moment, it’s easy to forget about finding the crux of the story.
Last week, my concerns were echoed in an excellent post by Erica Berger, formerly of the Economist and Storyful.
“Many newsroom writers and editors feel that they are bumping up against their maximum output,” she writes in the online news site Quartz, “even as their bosses demand ever-more productivity.”
Continue reading “Journalists aren’t superhero content machines”